The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Cochlear in 2011?
September 2011 brought a global recall of Cochlear's flagship Nucleus CI500 implant — the worst kind of news for a medical-device company. The stock was hammered, which made the recovery that followed the part nobody talks about.
$100 on 2011-01-03, worth today
A$177
As of 2026-06-12, $100 of Cochlear bought at 2011's open (A$58.74) is worth A$177 — 1.77×.
total return · dividends reinvested · AUD
How much would $100 of Cochlear bought in 2011 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$177 | 1.77× |
| A$1,000 | A$1,766 | 1.77× |
| A$10,000 | A$17,663 | 1.77× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Cochlear do in 2011?
Opened
A$58.74
2011-01-03
Peaked
A$62.52
2011-04-08
Bottomed
A$34.27
2011-10-03
Closed
A$46.42
2011-12-29
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$80,600 deployed as $100 a week from 2011-01-03, under four temperaments — same money, different nerves.
| All in on day one | A$142,363 |
| Steady weekly buys | A$81,741 |
| Sold dips, rebought rallies | A$87,784 |
| Traded it perfectly | A$260,396 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
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