The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Qantas in 2014?
Qantas posted a record statutory loss of roughly $2.8 billion, grounded by a brutal capacity war with Virgin and a high fuel bill. The shares were near a buck and the airline looked like a national embarrassment rather than an investment.
$100 on 2014-01-01, worth today
A$972
As of 2026-06-12, $100 of Qantas bought at 2014's open (A$0.962) is worth A$972 — 9.72×.
total return · dividends reinvested · AUD
How much would $100 of Qantas bought in 2014 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$972 | 9.72× |
| A$1,000 | A$9,724 | 9.72× |
| A$10,000 | A$97,244 | 9.72× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Qantas do in 2014?
Opened
A$0.962
2014-01-01
Peaked
A$2.13
2014-12-10
Bottomed
A$0.900
2014-02-04
Closed
A$2.10
2014-12-30
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$65,000 deployed as $100 a week from 2014-01-01, under four temperaments — same money, different nerves.
| All in on day one | A$632,085 |
| Steady weekly buys | A$164,966 |
| Sold dips, rebought rallies | A$130,257 |
| Traded it perfectly | A$533,116 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
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