The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Wesfarmers in 2018?
The year Wesfarmers spun Coles out as its own ASX listing, handing shareholders the supermarket directly and keeping Bunnings, Kmart and the higher-returns bits. A demerger dressed up as a tidy-up — and the parent company kept on compounding.
$100 on 2018-01-01, worth today
A$403
As of 2026-06-12, $100 of Wesfarmers bought at 2018's open (A$21.48) is worth A$403 — 4.03×.
total return · dividends reinvested · AUD
How much would $100 of Wesfarmers bought in 2018 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$403 | 4.03× |
| A$1,000 | A$4,026 | 4.03× |
| A$10,000 | A$40,257 | 4.03× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Wesfarmers do in 2018?
Opened
A$21.48
2018-01-01
Peaked
A$26.78
2018-08-20
Bottomed
A$19.58
2018-02-13
Closed
A$23.39
2018-12-30
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$44,100 deployed as $100 a week from 2018-01-01, under four temperaments — same money, different nerves.
| All in on day one | A$177,534 |
| Steady weekly buys | A$93,989 |
| Sold dips, rebought rallies | A$78,271 |
| Traded it perfectly | A$100,531 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2018's open, each valued at the latest close. Hindsight remains undefeated.
These were the round numbers. Run your real ones.
Your amount, your date, your certificate. Takes about a minute.
Calculate my failureAdjacent timelines