The Bureau of Historic Losses · Counterfactual Division
What if you'd bought WiseTech Global in 2017?
WiseTech Global had listed on the ASX in April 2016 at $3.35, and 2017 was its first full year proving that Richard White's CargoWise logistics software could scale globally. A profitable, founder-led SaaS business hiding inside the deeply unglamorous world of freight forwarding — exactly the sort the market underestimates.
$100 on 2017-01-02, worth today
A$665
As of 2026-06-12, $100 of WiseTech Global bought at 2017's open (A$5.64) is worth A$665 — 6.65×.
total return · dividends reinvested · AUD
How much would $100 of WiseTech Global bought in 2017 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$665 | 6.65× |
| A$1,000 | A$6,654 | 6.65× |
| A$10,000 | A$66,545 | 6.65× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did WiseTech Global do in 2017?
Opened
A$5.64
2017-01-02
Peaked
A$13.96
2017-12-27
Bottomed
A$4.70
2017-01-30
Closed
A$13.91
2017-12-28
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$49,300 deployed as $100 a week from 2017-01-02, under four temperaments — same money, different nerves.
| All in on day one | A$328,066 |
| Steady weekly buys | A$77,156 |
| Sold dips, rebought rallies | A$78,131 |
| Traded it perfectly | A$763,438 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
These were the round numbers. Run your real ones.
Your amount, your date, your certificate. Takes about a minute.
Calculate my failureAdjacent timelines