The Bureau of Historic Losses · Counterfactual Division
What if you'd bought JB Hi-Fi in 2020?
Lockdown was supposed to kill the shops; instead Australians bought every laptop, monitor and air-fryer JB Hi-Fi could stock for the home office. The pandemic turned the unfashionable retailer into a profit machine almost overnight.
$100 on 2020-01-01, worth today
A$287
As of 2026-06-12, $100 of JB Hi-Fi bought at 2020's open (A$26.95) is worth A$287 — 2.87×.
total return · dividends reinvested · AUD
How much would $100 of JB Hi-Fi bought in 2020 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$287 | 2.87× |
| A$1,000 | A$2,866 | 2.87× |
| A$10,000 | A$28,662 | 2.87× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did JB Hi-Fi do in 2020?
Opened
A$26.95
2020-01-01
Peaked
A$38.70
2020-10-13
Bottomed
A$17.00
2020-03-24
Closed
A$35.79
2020-12-30
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$33,700 deployed as $100 a week from 2020-01-01, under four temperaments — same money, different nerves.
| All in on day one | A$96,589 |
| Steady weekly buys | A$58,613 |
| Sold dips, rebought rallies | A$69,922 |
| Traded it perfectly | A$87,318 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2020's open, each valued at the latest close. Hindsight remains undefeated.
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