The Bureau of Historic Losses · Counterfactual Division
What if you'd bought REA Group in 2012?
REA Group had decisively won the Australian property-portal war and agents now had little choice but to pay up for premium listings. The shares had run hard to the low teens — and the toll-booth economics had barely got started.
$100 on 2012-01-02, worth today
A$1,404
As of 2026-06-12, $100 of REA Group bought at 2012's open (A$10.19) is worth A$1,404 — 14.0×.
total return · dividends reinvested · AUD
How much would $100 of REA Group bought in 2012 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$1,404 | 14.0× |
| A$1,000 | A$14,039 | 14.0× |
| A$10,000 | A$140,386 | 14.0× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did REA Group do in 2012?
Opened
A$10.19
2012-01-02
Peaked
A$15.88
2012-11-25
Bottomed
A$10.10
2012-01-04
Closed
A$15.24
2012-12-30
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$75,400 deployed as $100 a week from 2012-01-02, under four temperaments — same money, different nerves.
| All in on day one | A$1.1M |
| Steady weekly buys | A$209,452 |
| Sold dips, rebought rallies | A$264,929 |
| Traded it perfectly | A$394,215 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2012's open, each valued at the latest close. Hindsight remains undefeated.
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