The Bureau of Historic Losses · Counterfactual Division
What if you'd bought the S&P 500 in 2009?
March 2009 was the generational bottom. Almost nobody bought. Those who did caught the entire decade-long climb that followed.
$100 on 2009-01-02, worth today
US$798
As of 2026-06-12, $100 of the S&P 500 bought at 2009's open (US$931.80) is worth US$798 — 7.98×.
price return · index level · USD
How much would $100 of the S&P 500 bought in 2009 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| US$100 | US$798 | 7.98× |
| US$1,000 | US$7,975 | 7.98× |
| US$10,000 | US$79,754 | 7.98× |
Lump sum on the year's first trading day, tracking the index level (price return, before dividends), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did the S&P 500 do in 2009?
Opened
US$931.80
2009-01-02
Peaked
US$1,128
2009-12-28
Bottomed
US$676.53
2009-03-09
Closed
US$1,115
2009-12-31
These are the index's own closing levels (price return). Real index funds also pay dividends, so a true total-return figure would be higher still.
Would steady buying have beaten going all in?
US$91,100 deployed as $100 a week from 2009-01-02, under four temperaments — same money, different nerves.
| All in on day one | US$726,557 |
| Steady weekly buys | US$315,051 |
| Sold dips, rebought rallies | US$254,956 |
| Traded it perfectly | US$322,608 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2009's open, each valued at the latest close. Hindsight remains undefeated.
These were the round numbers. Run your real ones.
Your amount, your date, your certificate. Takes about a minute.
Calculate my failureFrom the Bureau's files
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