The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Telstra in 2015?
Near $6 and back in favour, Telstra was the income stock every retiree owned for its fat, fully-franked dividend, with NBN payments flowing in. It was about as loved as it would get — which, for a telco, is its own kind of warning.
$100 on 2015-01-01, worth today
A$156
As of 2026-06-12, $100 of Telstra bought at 2015's open (A$3.33) is worth A$156 — 1.56×.
total return · dividends reinvested · AUD
How much would $100 of Telstra bought in 2015 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| A$100 | A$156 | 1.56× |
| A$1,000 | A$1,561 | 1.56× |
| A$10,000 | A$15,611 | 1.56× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Telstra do in 2015?
Opened
A$3.33
2015-01-01
Peaked
A$3.72
2015-02-02
Bottomed
A$3.01
2015-11-12
Closed
A$3.29
2015-12-30
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
A$59,800 deployed as $100 a week from 2015-01-01, under four temperaments — same money, different nerves.
| All in on day one | A$93,356 |
| Steady weekly buys | A$102,027 |
| Sold dips, rebought rallies | A$102,488 |
| Traded it perfectly | A$130,082 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2015's open, each valued at the latest close. Hindsight remains undefeated.
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