invest.fail

The Bureau of Historic Losses · Counterfactual Division

What if you'd bought Telstra in 2008?

Mum-and-dad shareholders were still nursing the T2 float, where the second instalment had taken the price to $7.40 in 1999. By 2008 Telstra sat below $5, mid-GFC, and the great Australian privatisation was already the great Australian sore point.

$100 on 2008-01-01, worth today

A$333

As of 2026-06-12, $100 of Telstra bought at 2008's open (A$1.56) is worth A$3333.33×.

total return · dividends reinvested · AUD

How much would $100 of Telstra bought in 2008 be worth today?

You'd have put inYou'd have nowMultiple
A$100A$3333.33×
A$1,000A$3,3303.33×
A$10,000A$33,2993.33×

Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.

What did Telstra do in 2008?

Opened

A$1.56

2008-01-01

Peaked

A$1.65

2008-05-21

Bottomed

A$1.24

2008-12-15

Closed

A$1.34

2008-12-30

Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.

Would steady buying have beaten going all in?

A$96,300 deployed as $100 a week from 2008-01-01, under four temperaments — same money, different nerves.

All in on day oneA$320,671
Steady weekly buysA$220,831
Sold dips, rebought ralliesA$228,587
Traded it perfectlyA$390,719

“Traded it perfectly” requires knowing the future. Nobody knew the future.

The same $1,000, elsewhere

$1,000 at 2008's open, each valued at the latest close. Hindsight remains undefeated.

These were the round numbers. Run your real ones.

Your amount, your date, your certificate. Takes about a minute.

Calculate my failure

or every Telstra year on file →

Adjacent timelines

Telstra in 2015

every name on file