invest.fail

The Bureau of Historic Losses · Counterfactual Division

What if you'd bought GameStop in 2020?

GameStop began 2020 trading under $2 (split-adjusted) as a dying mall retailer of physical video games, with short-sellers betting comfortably against it. It was, by every conventional measure, exactly the kind of business the market was busy writing off — which made it the powder keg nobody was watching.

$100 on 2020-01-02, worth today

US$1,380

As of 2026-06-12, $100 of GameStop bought at 2020's open (US$1.58) is worth US$1,38013.8×.

total return · dividends reinvested · USD

How much would $100 of GameStop bought in 2020 be worth today?

You'd have put inYou'd have nowMultiple
US$100US$1,38013.8×
US$1,000US$13,80013.8×
US$10,000US$138,00313.8×

Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.

What did GameStop do in 2020?

Opened

US$1.58

2020-01-02

Peaked

US$5.25

2020-12-28

Bottomed

US$0.700

2020-04-03

Closed

US$4.71

2020-12-31

Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.

Would steady buying have beaten going all in?

US$33,700 deployed as $100 a week from 2020-01-02, under four temperaments — same money, different nerves.

All in on day oneUS$465,071
Steady weekly buysUS$109,609
Sold dips, rebought ralliesUS$78,525
Traded it perfectlyUS$414.7M

“Traded it perfectly” requires knowing the future. Nobody knew the future.

The same $1,000, elsewhere

$1,000 at 2020's open, each valued at the latest close. Hindsight remains undefeated.

These were the round numbers. Run your real ones.

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or every GameStop year on file →

Adjacent timelines

GameStop in 2021

every name on file