The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Meta in 2018?
Facebook entered 2018 riding high near $180, then spent the year absorbing the Cambridge Analytica data scandal and a brutal July guidance miss that erased over $100 billion in a single session. The 'is the growth story broken?' year, long before the company even had its current name.
$100 on 2018-01-02, worth today
US$315
As of 2026-06-12, $100 of Meta bought at 2018's open (US$180.01) is worth US$315 — 3.15×.
total return · dividends reinvested · USD
How much would $100 of Meta bought in 2018 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| US$100 | US$315 | 3.15× |
| US$1,000 | US$3,150 | 3.15× |
| US$10,000 | US$31,498 | 3.15× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Meta do in 2018?
Opened
US$180.01
2018-01-02
Peaked
US$215.81
2018-07-25
Bottomed
US$123.09
2018-12-24
Closed
US$130.07
2018-12-31
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
US$44,100 deployed as $100 a week from 2018-01-02, under four temperaments — same money, different nerves.
| All in on day one | US$138,904 |
| Steady weekly buys | US$99,991 |
| Sold dips, rebought rallies | US$106,438 |
| Traded it perfectly | US$417,614 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2018's open, each valued at the latest close. Hindsight remains undefeated.
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