The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Meta in 2023?
Meta began 2023 around $124, freshly humiliated and written off as a company that had set fire to its fortune chasing virtual legs. Zuckerberg branded it the 'year of efficiency,' cut deep, and the stock staged one of the most violent recoveries of the decade.
$100 on 2023-01-03, worth today
US$458
As of 2026-06-12, $100 of Meta bought at 2023's open (US$123.77) is worth US$458 — 4.58×.
total return · dividends reinvested · USD
How much would $100 of Meta bought in 2023 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| US$100 | US$458 | 4.58× |
| US$1,000 | US$4,581 | 4.58× |
| US$10,000 | US$45,810 | 4.58× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Meta do in 2023?
Opened
US$123.77
2023-01-03
Peaked
US$355.53
2023-12-28
Bottomed
US$123.77
2023-01-03
Closed
US$351.20
2023-12-29
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
US$18,000 deployed as $100 a week from 2023-01-03, under four temperaments — same money, different nerves.
| All in on day one | US$82,457 |
| Steady weekly buys | US$25,033 |
| Sold dips, rebought rallies | US$18,304 |
| Traded it perfectly | US$33,930 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2023's open, each valued at the latest close. Hindsight remains undefeated.
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