The Bureau of Historic Losses · Counterfactual Division
What if you'd bought AMD in 2023?
MI300 was a slide deck and the AI trade still belonged almost entirely to Nvidia. Buying the perpetual runner-up at roughly $65 felt like settling — right before the accelerator narrative finally arrived for AMD too.
$100 on 2023-01-03, worth today
US$799
As of 2026-06-12, $100 of AMD bought at 2023's open (US$64.02) is worth US$799 — 7.99×.
total return · dividends reinvested · USD
How much would $100 of AMD bought in 2023 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| US$100 | US$799 | 7.99× |
| US$1,000 | US$7,991 | 7.99× |
| US$10,000 | US$79,908 | 7.99× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did AMD do in 2023?
Opened
US$64.02
2023-01-03
Peaked
US$148.76
2023-12-28
Bottomed
US$62.33
2023-01-05
Closed
US$147.41
2023-12-29
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
US$18,000 deployed as $100 a week from 2023-01-03, under four temperaments — same money, different nerves.
| All in on day one | US$143,834 |
| Steady weekly buys | US$68,112 |
| Sold dips, rebought rallies | US$55,171 |
| Traded it perfectly | US$143,509 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2023's open, each valued at the latest close. Hindsight remains undefeated.
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