The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Eli Lilly in 2023?
The year Zepbound got the green light for obesity and Lilly's market value marched toward levels no drugmaker had ever held. Buying the 'expensive' pharma giant here still preceded much of the run.
$100 on 2023-01-03, worth today
US$319
As of 2026-06-12, $100 of Eli Lilly bought at 2023's open (US$355.22) is worth US$319 — 3.19×.
total return · dividends reinvested · USD
How much would $100 of Eli Lilly bought in 2023 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| US$100 | US$319 | 3.19× |
| US$1,000 | US$3,190 | 3.19× |
| US$10,000 | US$31,896 | 3.19× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Eli Lilly do in 2023?
Opened
US$355.22
2023-01-03
Peaked
US$607.37
2023-11-08
Bottomed
US$303.29
2023-03-07
Closed
US$572.91
2023-12-29
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
US$18,000 deployed as $100 a week from 2023-01-03, under four temperaments — same money, different nerves.
| All in on day one | US$57,413 |
| Steady weekly buys | US$31,199 |
| Sold dips, rebought rallies | US$20,444 |
| Traded it perfectly | US$31,969 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2023's open, each valued at the latest close. Hindsight remains undefeated.
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