invest.fail

The Bureau of Historic Losses · Counterfactual Division

What if you'd bought Goodman Group in 2009?

The industrial-property group came within a whisker of being a GFC casualty, drowning in debt as asset values collapsed. It survived only by raising capital at fire-sale prices and selling a stake to China's sovereign wealth fund — the near-death year before the logistics boom.

$100 on 2009-01-01, worth today

A$1,540

As of 2026-06-12, $100 of Goodman Group bought at 2009's open (A$2.05) is worth A$1,54015.4×.

total return · dividends reinvested · AUD

How much would $100 of Goodman Group bought in 2009 be worth today?

You'd have put inYou'd have nowMultiple
A$100A$1,54015.4×
A$1,000A$15,39815.4×
A$10,000A$153,98115.4×

Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.

What did Goodman Group do in 2009?

Opened

A$2.05

2009-01-01

Peaked

A$2.79

2009-01-08

Bottomed

A$0.429

2009-03-08

Closed

A$1.98

2009-12-30

Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.

Would steady buying have beaten going all in?

A$91,100 deployed as $100 a week from 2009-01-01, under four temperaments — same money, different nerves.

All in on day oneA$1.4M
Steady weekly buysA$602,210
Sold dips, rebought ralliesA$497,158
Traded it perfectlyA$971,518

“Traded it perfectly” requires knowing the future. Nobody knew the future.

The same $1,000, elsewhere

$1,000 at 2009's open, each valued at the latest close. Hindsight remains undefeated.

These were the round numbers. Run your real ones.

Your amount, your date, your certificate. Takes about a minute.

Calculate my failure

or every Goodman Group year on file →

Adjacent timelines

Goodman Group in 2012

every name on file