The Bureau of Historic Losses · Counterfactual Division
What if you'd bought Visa in 2013?
Split-adjusted near $38 and already deemed richly priced for a company that simply moves other people's money. The shift from cash to cards still had a decade-plus to run, and Visa sat in the middle of every tap.
$100 on 2013-01-02, worth today
US$914
As of 2026-06-12, $100 of Visa bought at 2013's open (US$35.27) is worth US$914 — 9.14×.
total return · dividends reinvested · USD
How much would $100 of Visa bought in 2013 be worth today?
| You'd have put in | You'd have now | Multiple |
|---|---|---|
| US$100 | US$914 | 9.14× |
| US$1,000 | US$9,140 | 9.14× |
| US$10,000 | US$91,403 | 9.14× |
Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.
What did Visa do in 2013?
Opened
US$35.27
2013-01-02
Peaked
US$50.94
2013-12-31
Bottomed
US$35.19
2013-01-30
Closed
US$50.94
2013-12-31
Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.
Would steady buying have beaten going all in?
US$70,200 deployed as $100 a week from 2013-01-02, under four temperaments — same money, different nerves.
| All in on day one | US$641,649 |
| Steady weekly buys | US$212,893 |
| Sold dips, rebought rallies | US$143,467 |
| Traded it perfectly | US$243,972 |
“Traded it perfectly” requires knowing the future. Nobody knew the future.
The same $1,000, elsewhere
$1,000 at 2013's open, each valued at the latest close. Hindsight remains undefeated.
These were the round numbers. Run your real ones.
Your amount, your date, your certificate. Takes about a minute.
Calculate my failureAdjacent timelines