invest.fail

The Bureau of Historic Losses · Counterfactual Division

What if you'd bought the Nasdaq in 2008?

The financial crisis caught tech with everything else. Buying the Nasdaq into the GFC felt like catching a falling knife. It was — for about a year.

$100 on 2008-01-02, worth today

US$992

As of 2026-06-12, $100 of the Nasdaq bought at 2008's open (US$2,610) is worth US$9929.92×.

price return · index level · USD

How much would $100 of the Nasdaq bought in 2008 be worth today?

You'd have put inYou'd have nowMultiple
US$100US$9929.92×
US$1,000US$9,9219.92×
US$10,000US$99,2059.92×

Lump sum on the year's first trading day, tracking the index level (price return, before dividends), valued at the latest close. Past performance isn't a promise — it's a taunt.

What did the Nasdaq do in 2008?

Opened

US$2,610

2008-01-02

Peaked

US$2,610

2008-01-02

Bottomed

US$1,316

2008-11-20

Closed

US$1,577

2008-12-31

These are the index's own closing levels (price return). Real index funds also pay dividends, so a true total-return figure would be higher still.

Would steady buying have beaten going all in?

US$96,300 deployed as $100 a week from 2008-01-02, under four temperaments — same money, different nerves.

All in on day oneUS$955,344
Steady weekly buysUS$536,476
Sold dips, rebought ralliesUS$288,291
Traded it perfectlyUS$609,174

“Traded it perfectly” requires knowing the future. Nobody knew the future.

The same $1,000, elsewhere

$1,000 at 2008's open, each valued at the latest close. Hindsight remains undefeated.

These were the round numbers. Run your real ones.

Your amount, your date, your certificate. Takes about a minute.

Calculate my failure

or every The Nasdaq year on file →

From the Bureau's files

Adjacent timelines

The Nasdaq in 2000·The Nasdaq in 2020

every name on file