invest.fail

The Bureau of Historic Losses · Counterfactual Division

What if you'd bought Xero in 2016?

Subscriber numbers were soaring while the losses stubbornly weren't shrinking, and the market couldn't decide whether Xero was a future giant or a cash incinerator. The 'when does it ever make money?' year — the answer being: later, and enormously.

$100 on 2016-01-03, worth today

A$405

As of 2026-06-12, $100 of Xero bought at 2016's open (A$18.16) is worth A$4054.05×.

total return · dividends reinvested · AUD

How much would $100 of Xero bought in 2016 be worth today?

You'd have put inYou'd have nowMultiple
A$100A$4054.05×
A$1,000A$4,0474.05×
A$10,000A$40,4744.05×

Lump sum on the year's first trading day, total return (dividends reinvested, splits adjusted), valued at the latest close. Past performance isn't a promise — it's a taunt.

What did Xero do in 2016?

Opened

A$18.16

2016-01-03

Peaked

A$19.60

2016-09-07

Bottomed

A$12.83

2016-02-14

Closed

A$16.98

2016-12-29

Levels are dividend-adjusted, so historical figures look lower than the headline price of the day — that's the total-return lens, and it's the honest one.

Would steady buying have beaten going all in?

A$54,600 deployed as $100 a week from 2016-01-03, under four temperaments — same money, different nerves.

All in on day oneA$220,986
Steady weekly buysA$79,729
Sold dips, rebought ralliesA$86,378
Traded it perfectlyA$448,026

“Traded it perfectly” requires knowing the future. Nobody knew the future.

The same $1,000, elsewhere

$1,000 at 2016's open, each valued at the latest close. Hindsight remains undefeated.

These were the round numbers. Run your real ones.

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or every Xero year on file →

Adjacent timelines

Xero in 2013·Xero in 2020

every name on file